FIFA has entered into a multi-year agreement with ADI Predictstreet, designating it as the governing body’s first official prediction market partner. The deal centers on the 2026 FIFA World Cup, an expanded 48-team tournament scheduled to take place across Canada, Mexico, and the United States. The partnership is intended to integrate prediction markets into FIFA’s broader fan engagement strategy for the competition.
Through the platform, fans will be able to forecast match outcomes, tournament statistics, standout players, and key moments across all 104 matches played in 16 host cities. ADI Predictstreet will also host FIFA’s free-to-play bracket challenge as part of the arrangement. The platform is described as a consumer-facing product built to reach the more than five billion fans expected to watch the tournament.
FIFA President Gianni Infantino said the organization is committed to enhancing the fan experience and embracing innovation that brings supporters closer to the game. He added that the partnership would introduce a new way for fans worldwide to engage with football through insight and interaction. ADI Foundation CEO Andrey Lazorenko described the World Cup as a moment where billions of people share a single experience simultaneously, calling the announcement historic for the ADI ecosystem.
ADI Predictstreet is built on ADI Chain, an Ethereum layer-2 scaling network with a focus on the MENA region, covering the Middle East and North Africa. Notably, the platform had not yet publicly launched at the time the partnership was announced. This sets it apart from more established prediction market platforms such as Polymarket or Kalshi, which have previously partnered with leagues including the NHL and MLB. According to a press release, Predictstreet also plans to expand beyond sports into other topics in the future.
The platform is set to operate in alignment with FIFA’s regulatory and integrity frameworks, with real-time monitoring in place to detect suspicious activity among traders. This comes as prediction market platforms face increasing scrutiny from regulators and lawmakers over concerns about potential insider trading, similar to issues that have affected traditional sports betting platforms. Major platforms in the space have recently taken steps to address these vulnerabilities amid growing regulatory interest.
The ADI token, which launched in December of last year alongside the network’s mainnet, reached a new all-time high price of $4.54 following the announcement, according to CoinGecko. That represented a 12% increase over the preceding week. The price movement reflects heightened market interest following the confirmation of the FIFA partnership and the broader visibility it brings to the ADI ecosystem.
Originally reported by Decrypt.
